What Good is Networking If You Can’t Measure the Results?

Extracted from BNI Dr Ivan Misner’s latest article

“Although the full complexity of your network may not be apparent even to you, the results of a good referral networking system are measurable.
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The returns you receive through networking are like the apples you pick from an orchard you started from a single seed. You don’t expect anything the first year, or even the second or third. But in the fourth year that tree will not only bear fruit, it will spread the seeds that ultimately become a whole grove of apple trees. With networking, the time scale is not that daunting; it may not take years to start seeing results, but it will probably take many months. You might get a few early referrals, but the real payoff in measurable business comes after you’ve stuck with it long enough to build a substantial referral network.
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For the fill article, click here.